The Economy of You (AMACOM, January 2014)
Discover Your Inner Entrepreneur and Recession-Proof Your Life
Now translated into Portuguese, Thai and Chinese.
Selected by Washington Post columnist Michelle Singletary as a 'Color of Money' book club selection.
Weary of pink-slip anxiety and the never-ending money squeeze? Join the millions who are starting side-gig businesses, and taking back their financial futures!
Do-it-yourselfers and solopreneurs are everywhere, launching eBay stores, artisanal eats, e-books, life coaching services, apps, tutoring businesses—you name it—on top of their regular jobs. They’re adding to their incomes, building safety nets, learning new skills, and finding a sense of fulfillment they never dreamed possible.
One study found that more than a third of under-40 respondents had started supplemental businesses. And the trend extends further, as Baby Boomers eyeing retirement are turning to sideline endeavors to sustain their lifestyles.
Get in on the action with The Economy of You, a groundbreaking book that both documents the exploding side-gig phenomenon and supplies how-to information for creating a lucrative venture of your own, including:
• Tips for figuring out the ideal side gig
• Ideas for keeping start-up costs low
• Advice on juggling a fledgling enterprise and a full-time job
• Strategies for finding your “tribe” and building a social network
• Branding and marketing basics that bring results
• When and what to offer for free
• And much more
The Economy of You recounts story after story of people who are liberating themselves from financial strain. A deli employee who makes custom cakes at night. An instrument repairman who sells voice-overs on his website. A videographer who started a profitable publishing house on the side. Even the author’s own entrepreneurial journey, triggered by the job anxieties of a turbulent profession and income demands of a new baby. Her self-created series of financial planners, along with other freelance work, supplied the additional revenue stream she needed.
Your current job may be comfortable, but there’s no guarantee it will grow sufficiently to cover rising expenses—or even last beyond the next paycheck. It’s up to YOU to build stability by tapping into your inner entrepreneur and becoming a money-making engine. It’s empowering, gratifying, and surprisingly easy to do with The Economy of You.
Download a free chapter now: Chapter 2: The Master Plan
You can order The Economy of You from any of the online stores below:
Generation Earn (Ten Speed Press, 2010)
$elf. Family. World.
Today's young professionals may have taken out more debt than previous generations, but they're not slackers living off credit cards as pundits would have you believe. Instead, they have greater earning power, advanced degrees, and a fresh, more holistic outlook on financial success. They want to make smart, sustainable decisions for themselves, their growing families, and the global community. Kimberly Palmer, Alpha Consumer columnist and blogger for US News & World Report, frequently receives questions from her twenty-, thirty-, and forty-something readers about making such decisions, including:
- What should I be doing with my savings?
- Should I take on freelance jobs?
- Where should I invest my money?
- Should I buy a house or keep renting?
- Does it make sense to share a mortgage with my significant other?
- Can I afford a baby?
- Should I start a nonprofit?
- How can I support the causes I believe in?
In Generation Earn, Palmer answers these questions, and more, in three key life sections. The first section centers on the self, covering professional goals, personal spending, debt, and investing. The second focuses on creating a home, including renting, mortgages, marriage, and saving for baby. The third focuses on community and the world at large, including green spending, sustainable donating, and supporting nonprofits. Once you add it all up, you'll have a plan for every big decision you'll have to make to create a successful life whatever form it takes for you.
You can read more about Generation Earn at The New York Times, The Washington Post, USA Today and CBS Money Watch.
